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This Year's Top-Grossing Films Urged Us to Eat the Rich Yet Again. We Yet Ignore the Message.

An age-old motif permeates a host of 2025's genre movies. It's an idea which extends all the way back to the era of silent film comedy. In James Gunn’s *Superman*, the villain is a jealous, sociopathic billionaire exploiting his immense fortune to defame Earth's superhero icon while manipulating world events for his own profit. Within the dinosaur sequel *Rebirth*, the bad guy is a rich pharma-bro investing a fortune to throw the heroes into a monster-filled arena to boost his wealth. In *Zootopia 2*, the antagonists are a dynasty of extremely affluent lynxes who stole a well-meaning mother's beneficial creation and framed her for murder, solely for their financial benefit.

A Lineage of On-Screen Elite Villainy

In *The Running Man*, a wealthy media magnate plays a affluent bad guy running a TV network that profits hugely by exploiting and murdering people living in extreme hardship, while employing AI forgeries and a well-honed propaganda machine to portray them as avaricious, indolent, terrifying criminals. The musical *Wicked: For Good* doesn’t emphasize economic inequality quite that directly, but its antagonists reside in clear extravagance while taking advantage of and mistreating Oz's disadvantaged inhabitants, forcing them from their homes and into cages or slavery. *Ne Zha 2*, the year's number one film, sets the resourceful residents of a hardscrabble farm town against arrogant elites who inhabit extravagant gleaming towers floating overhead. Remarkably, the zany comedy reboot *The Naked Gun* centers on a billionaire's scheme to trigger worldwide catastrophe — to make money, naturally.

It is not inherently notable in a run of movies presupposing that rich people have excessive influence, are devoid of conscience, and a bottomless, entitled hunger for more wealth. "The wealthy are antagonists and everyday folks are heroes" as a plot device goes back to the dawn of cinema, with Chaplin’s silent movies contrasting his perpetually impoverished Little Tramp character against tycoons, bosses, and inept, drunken millionaires. Starting with the Mickey Rooney/Judy Garland "Let’s put on a show" films of the 1930s to the 1980s dance movies that refreshed a similar story for the era of the greedy, harmful Silicon Valley antagonist, the entire history of cinema is packed with "eat the rich" stories, which assume that affluence is incompatible with basic human values, and celebrate the defusing, routing, and sometimes destruction of the rich and powerful.

The Outlet That Changes Nothing

Nevertheless, inexplicably, we never get around to consuming the elite. Whenever elected officials react to a tragic gun violence event by pointing fingers at popular entertainment, I sigh with frustration, because if people truly were that easily influenced — if repeated viewing to an idea via media was enough to make it seep the public consciousness — undoubtedly American society would not continue to revere billionaires. And yet the news makes it obvious every single day that a alarming number of Americans instinctively link affluence to smartness and value to society, even after a century of history's most popular movies conveying the reverse.

In fact, it looks as though the endless parade of eat-the-rich storylines in American cinema has created a relief valve that impedes substantive reform. Provided with a frequent serving of largely happily-ever-after fables where the underdog wins, while the billionaires are defanged and humiliated, everyone can leave the theater satisfied about good conquering evil. These stories are like ethical parables, pretending that society is just, and that plucky heroes will root out any malicious actors among the largely hard-working, virtuous, deserving wealthy who lifted themselves on their own merit.

An Angrier Tone in 2025

Even though 2025's movies aren’t new in that sense, they do follow some modern developments among eat-the-rich stories: They’re getting angrier, sharper, more direct, and seemingly more lethal. It is no longer satisfactory in the current era to see rich people gain some humility about modesty, like in 1941's *Sullivan's Travels*, or lose their money to the people they subjugated, like in 1983's *Trading Places*. In 2025, avaricious, malicious wealthy people were slaughtered by mythological beasts (*Death of a Unicorn*) and eaten by a giant mutant dinosaur (*Jurassic World: Rebirth*). They were blown up on a hostile planet (*Mickey 17*) and executed point blank on live TV (*The Running Man*). They were murdered with a wine opener (*Companion*) and beaten to death by an up-and-coming rival (*Him*).

"Almost none of 2025’s super-wealthy villains get the hauled off to jail finale, possibly since it’s become so apparent that affluent individuals function with different standards, and are all too likely to negotiate their release."

The "arrested and awaiting trial" outcome isn’t cathartic anymore. Instead, these villains are apt to perish at the final act of their movies, often in notably brutal, poetic ways.

Notable Exclusions

A few stories differ, of course. Lex Luthor in *Superman* is merely disgraced, revealed, and dispatched to prison. Sinful schemer Julian Dillinger in *Tron: Ares* winds up banished to the digital realm, teasing that he is being saved for possible sequels. Korda in Wes Anderson's *The Phoenician Scheme* forfeits all his money and is transformed as a person. The antagonist family members in *Zootopia 2* are revealed to be frauds and deceivers, but they don’t meet|avoid

LS
By

Lisa Sandoval

Lead game designer and narrative writer at Harvest Games, passionate about creating immersive storytelling experiences in indie games.

Harvest Games

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